South Korea's Kia Corp said on Friday that it aims to increase its U.S. sales and market share in the second half, driven by sales of new hybrid and gasoline vehicles and as some rivals are expected to raise prices to cope with tariffs.

The EU has failed to secure a reduction in Trump’s 50% steel tariff in a draft US trade deal, triggering warnings from Eurofer that the levy could be catastrophic for the industry.

Manufacturers and dealers are ramping up discounts and incentives, helping to grease the wheels on transactions but also eating into profit margins.

Despite all that, the company's CEO reportedly says it's time to change tactics.

A group representing General Motors Ford and Chrysler-parent Stellantis on Tuesday raised concerns about a trade deal that could cut tariffs on auto imports from Japan to 15% while leaving tariffs on imports from Canada and Mexico at 25%.