For context, the tagline of the campaign is “Sydney Sweeney has great jeans,” and, as is explicitly pointed out, the whole thing is a play on Sydney’s “great genes.” Some people have taken issue with the glorification of Sydney’s genetics as a blonde-haired, blue-eyed, white woman, accusing AE of promoting eugenics and “ white supremacy .”

Actress Sydney Sweeney has drawn an unlikely supporter after an ad campaign for denim sparked outrage. U.S. Sen. Ted Cruz weighed in on the backlash over the American Eagle campaign this week, blaming the “crazy left” for the uproar.

Even Stephen Colbert thinks the online uproar over Sydney Sweeney ‘s American Eagle jeans ad is a bit much.