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Meghan Markle Renames Her Brand 'American Riviera Orchard'

Vanity Fair · 3d

Meghan Markle Says American Riviera Orchard Is Now Going to Be “As Ever” in a Brand Reboot Video

The duchess also announced that Netflix, which will soon stream With Love, Meghan, is going to be her “business partner” in As Ever.

Meghan Markle Ditches American Riviera Orchard (But Is Keeping Her Jams!)

"I've been waiting for a moment to share a name that I secured in 2022 and this is the moment," Markle said in an Instagram video about her rebranded lifestyle line. "And it's called As Ever." Whew. OK!

Showbiz Cheat Sheet on MSN · 18h

Former Palace Staffer Claims Meghan Had to Pick a Brand Name in a Hurry But Would Like American Riviera Orchard Back

Here's what a former royal family employee thinks the Duchess of Sussex is really trying to do show everyone with her rebrand.

Meghan Markle Teases More Jam in 1st ‘As Ever’ Vision Board

New York Post on MSN · 5h

Meghan Markle hints at first ‘As Ever’ product launch in personal vision board

From memory lane to the memories I’m making today…,” the Duchess of Sussex captioned a photo of her vision board.

People on MSN · 1d

Meghan Markle's Personal Instagram Hits Major Milestone Weeks After Launch

Meghan Markle's Instagram account @meghan reached a follower milestone in the weeks since launching at the start of 2025. All about the page's accomplishment.

The Daily Beast on MSN · 32m

Meghan Markle Teases More Jam in First ‘As Ever’ Vision Board

Meghan Markle unveiled a vision board for her revamped lifestyle label, ‘As Ever’, hinting at a return to making jam. The Duchess of Sussex, 43, shared the image on Instagram Thursday night, where sharp-eyed followers would have noticed three labels marked “Raspberry Spread,

InStyle on MSN2d

Meghan Markle Continues Launch of As Ever with New Instagram Account Dedicated to the Brand

Meghan Markle has launched a new Instagram account for her rebranded lifestyle brand, As Ever, formerly known as American Riviera Orchard.

Clothing Company Called As Ever Reacts to ‘Concern’ After Meghan Markle’s Lifestyle Company Rebrand

A small clothing company called As Ever has addressed Meghan Markle ’s decision to use the same name for her lifestyle brand.

Irish Star on MSN16h

Meghan Markle accused of using children to 'exploit royal title' in rebrand

Meghan Markle has been accused of 'exploiting' her royal connection by a royal commentator who claimed including a photo of ...

Meghan Markle Is Finally Following An Account on Instagram Almost Two Months After She Rejoined Platform

Nearly 2 million people follow the Duchess of Sussex, but she’s only got eyes for one account—so far, anyway.

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