Key Takeaways Starbucks CEO Brian Niccol has been busy with a turnaround plan at the coffee chain since taking over last fall ...

CEO Brian Niccol’s goal to restore some of the coffee chain’s former homey feel includes baristas adding upbeat greetings and drawings on takeout cups. But the company just set some limits.

A visit to Starbucks locations shows unhappy workers. Baristas don’t like the new policies instituted by CEO Brian Niccol.

Starbucks (NASDAQ: SBUX) hired a new CEO, Brian Niccol, who started last September. Just before Niccol took over, Starbucks' ...

The new dress code is just the latest tweak under CEO Brian Niccol, who aims to return the coffee chain’s image from a ...

People think that the Chinese business is going to be written down badly if they try to sell it. I have so much faith in ...

Baristas at your local Starbucks might soon be sporting a new, more consistent look after the company announced an update to ...

Starbucks Coffee Company made a few changes to its dress code for baristas in all North American stores amid the "Back to ...

Starbucks is creating a new dress code for store employees in an effort to revamp its cafes. Here are the new guidelines.

Starbucks (SBUX) is facing backlash from employees over a newly announced dress code policy. The policy is part of CEO Brian ...

Starbucks is updating its uniform policy, emphasizing the appearance of its recognizable “green aprons” as part of CEO Brian ...

Starbucks Corp. (NASDAQ: SBUX) new CEO Brian Niccol has told the coffee shop company’s baristas that he has a new dress code.