Hyundai Mobis, an automotive parts supplier, used CES 2025 to show off a new head-up display that stretches the entire width of the windscreen. The company, which supplies parts to Hyundai, Kia and Genesis, hopes to put the next-generation HUD into production by 2027.

The annual tech trade show in Las Vegas previewed new driving enhancements that aim to “make life on board more comfortable.”

Mobis integrated a series of projectors under the vehicle's dashboard, and at CES 2025, the company shared a prototype of the technology through Hyundai Mobis' KIA EV9 with the 'transparent display' which offers a new kind of vehicle-to-driver experience.

Hyundai Mobis, the top auto parts maker for Hyundai, Genesis, and Kia, has unveiled the world's first full-windshield holographic display at the Consumer Electronics Show (CES). The innovative tech marks a major leap in the evolution of in-car infotainment systems.

Automakers like Hyundai, BMW, Volvo and Honda pulled out all the stops to showcase their latest advances for in-vehicle experiences at CES, the Consumer Technology Association’s annual trade show of all things tech,

From holographic displays to equipment to read drivers’ brain waves, the automotive industry has brought all its latest gadgets to the CES tech show in Las Vegas. (AP Video: Cassandra Allwood)