This brand has been around for decades, and although some with a dairy-restricted diet appreciate its availability, others claim there are better options.

Ben Cohen and Jerry Greenfield have held some initial discussions in recent months about a potential deal, according to people familiar with the matter.

They’ll need their sundae best. The founders of ice cream brand Ben & Jerry’s are exploring buying back their company from Unilever Plc — as the namesakes claim the corporation interferes with their lefty politics.

Ben & Jerry’s (UL) founders, Ben Cohen and Jerry Greenfield, are reportedly in talks to buy back their namesake ice cream brand from Unilever.