Data company Astronomer may be making lemonade by hiring Gwyneth Paltrow as a “temporary spokesperson” to answer questions in the wake of a viral “kiss cam” video.

Kristin Cabot has resigned as Chief People Officer of Astronomer’s HR following a viral “kiss cam” incident at a Coldplay concert. The July 16 footage from Gillette Stadium showed her embracing CEO Andy Byron,

Astronomer is using its newfound viral fame and poking some fun at itself by hiring celebrity Gwyneth Paltrow as its “temporary spokesperson” following the Coldplay kiss cam scandal and the resignations of its CEO and head of HR.