McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

When announcing the return of the newest Snack Wrap iterations, McDonald’s CEO Chris Kemczynski didn’t initially mention ...

Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

Earlier this month, McDonald's officially brought the Snack Wrap back to the menu for the first time since removing it from ...

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

McDonald’s Snack Wraps are back and already breaking sales records with huge demand and double-digit foot traffic growth.

PEOPLE staffers had the chance to taste the beloved Snack Wrap a day before its official return to menus on Thursday, July 10 ...

When McDonald's first launched the Snack Wrap back in 2006, it became a sleeper hit for those who craved something a bit lighter than a burger on their fast food runs.

McDonald's brought back the fan-favorite Snack Wrap on Thursday, July 10, at restaurants nationwide. First introduced in 2006 ...

McDonald's Snack Wraps Return Charles L. Krumsiek, a McDonald's chef, makes a snack wrap (ranch) at McDonald's Headquarter in Chicago, Thursday, May 29, 2025. (AP Photo/Nam Y. Huh) ...

The Snack Wrap — a tortilla full of chicken, lettuce, shredded cheese and sauce — was introduced by McDonald's almost two decades ago to make it easier to eat its chicken on the go. But it was ...

McDonald's had hinted to the Snack Wrap release back in April, when it posted "snack wraps 0x.14.2025," indicating that the menu item would return this year, but not yet revealing the month.