Per NCAA rules, Name, Image and Likeness (NIL) deals for student athletes are not supposed to be used as recruiting inducements. That sentence alone reflects how out-of-touch the NCAA currently is. The modern NCAA is as weak as it’s ever been,

A year after winning a national championship, Michigan football finds itself in the middle of a legal battle that could reshape college athletics. Over 300 former Wolverines are suing the NCAA and the Big Ten, claiming their names, images, and likenesses (NIL) were used without permission—and more importantly, without compensation.

Four former Michigan football players filed a class-action lawsuit over the “wrongful” use of their name, image and likeness last September, and the number of ex-Wolverines joining the suit continues to grow.