Brian Niccol, who is four months into his new role, has set forth a raft of measures to improve the coffee chain's business.
Starbucks reported first-quarter results that were better than expectations, though sales at the coffee chain still fell.
Shares of coffee giant Starbucks (NASDAQ: SBUX) popped on Wednesday after the company reported financial results for its ...
Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering ...
Starbucks is set to eliminate a significant number of drinks and food options in the coming months as part of the company's plan to simplify its offerings, reduce wait times and improve its customer ...
Starbucks Corp (NASDAQ:SBUX) shares are trading higher Wednesday on the heels of the company's fiscal first-quarter results.
Starbucks and McDonald's could disappoint investors, but investors are expecting better performance from the restaurant ...