After 12 long years, Target is putting an end to its competitor price-matching policy.

Target’s rollback on DEI initiatives has ignited a strong backlash from progressive consumers and advocates. They perceive this move as a betrayal of the company’s previously upheld values.

Paging all Target shoppers: The retail giant has decided to discontinue its long-standing price-matching policy with ...

Under its new Price Match Guarantee policy, taking effect July 28, customers of the Minneapolis-based retail giant will be ...

Samantha Latorre, 31, of West Babylon, said Target eliminating its DEI programs, which protect people, mean she will choose to spend her money elsewhere. “It’s not right at all,” she said.

Target is under more heat than companies like Walmart, John Deere or Tractor Supply because it went further in its DEI efforts, and it has a more progressive base of customers than those companies.

Target rolls back DEI initiatives, the latest big company to retreat With the move, the Minneapolis-based discounter joins a growing list of companies including Tractor Supply, Facebook's parent ...

But Target’s retreat on DEI has provoked backlash and calls for boycott on the left, including from civil rights groups and the heirs to one of Target’s founders.

Target on Friday said it's rolling back diversity, equity and inclusion programs — including some that aim to make its workforce and merchandise better reflect its customers. In a memo sent to ...