Sydney Sweeney’s latest campaign for American Eagle looks, on the surface, like a textbook win. The imagery is rich with sun-faded nostalgia, vintage muscle cars, classic denim, and a warm palette. It’s Americana with a high-gloss finish,

Sydney Sweeney's nonresponse to backlash over her American Eagle "Good Jeans" ad suggests a brand strategy that embraces controversy, PR experts say.

Doja Cat took to TikTok in response to American Eagle’s latest ad starring actress Sydney Sweeney and her “good jeans.” In her video, a parody of the original campaign, the Grammy-winner delivered Sweeney’s lines with an exaggerated accent, mispronouncing the color blue.