Retail investors are getting into the idea of passive investing and we’ve seen a steady increase in the funds poured into ETFs. A top choice for investors, Vanguard has set a gold standard for low-cost funds that are ideal for long-term investors.

With Vanguard taking the top place among the ETF providers, it is now time to consider two of its ETFs with over 10% upside potential in the next 12 months. These include Vanguard Communication Services ETF (VOX) and Vanguard Dividend Appreciation ETF (VIG).

The oldest exchange-traded fund listed in the U.S. has just been surpassed in assets under management by a Vanguard ETF that more cheaply tracks the S&P 500 index.

Vanguard has unseated State Street for the title of the world’s biggest exchange-traded fund, ushering in a new world order for the $11 trillion industry.

Vanguard Group's Standard & Poor's 500 ETF overtook rival State Street Global Advisors' SPDR S&P 500 Trust , on Tuesday to become the world's largest exchange-traded fund, according to data from FactSet.