Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand.

In a dramatic shift in branding and marketing, Adidas has officially removed all references to Yeezy and Kanye West from its official website. The decision comes after months of backlash and ...

Forbes begs to differ - In 2022, it was estimated that the rapper lost his billionaire status overnight after he was dropped ...

(JTA) – The sportswear giant Adidas has decided to sell off its remaining inventory of sneakers from Kanye West’s Yeezy brand and donate the proceeds to charity. The decision comes roughly ...

In the post, Kanye shared a screenshot of a Google search for his popular Yeezy brand, showing the Adidas website ranking above his YZY website. “Members at Adidas, stop doing this,” West wrot ...

Adidas erases Yeezy mentions after Kanye West claims the brand prioritized its website over Yeezy.com and ended ties.

Kanye West is back at it ... when customers search for “Yeezy.com”—thus steering traffic away from his own site. Kanye’s social media outburst follows Adidas ending their partnership ...

On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...

Adidas has ended its "fight" with Kanye West over antisemitic comments he made in 2022, which scuppered the sports brand and US rapper's "Yeezy" collaboration. Adidas discontinued the collection ...

Kanye West is calling out athleisure brand adidas again, telling them to “stop doing your moves to hold me back, our partnership is done.” ...

As per a New York Times report dated October 27, 2023, Kanye West worked with Fendi, A.P.C., and Nike in the past, but he did not have much creative control. In the summer of 2013, Kanye West ...