Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

The California-based surf company Lost contends co-founder Matt Biolos, an acclaimed board shaper, has used the “Mayhem” mark ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

Your inserts, labels, and tags make a big difference for your apparel business when it comes to making a brand. These elements provide a big support for creating a lasting impression to make your ...