By leveraging the Apriori algorithm, we can categorize queries from GSC, aggregate PoP click data by category and use BERT embeddings to find semantically related categories.

One problem Apriori algorithm and other algorithms in the field association rules mining, this is user must determine the threshold minimum-support.

Apriori algorithm is used to find closely related attributes using support and confidence measures. From closely related attributes a number of association rules are mined.