Children form their sense of identity early, and toys play a surprisingly powerful role in that process. While children with ...

Mattel says it’s committed to building age-appropriate, safe and privacy-conscious AI features. Think: dolls that can carry on dynamic conversations, Hot Wheels sets with real-time coaching or ...

Robotics Engineer Barbie is another example of Mattel’s commitment to inclusivity when mapping out the future of its iconic doll line. In 2016, Mattel gave Barbie a much-needed 21st century ...

The Barbie pad had books, a school pennant on the wall and a modern stereo TV set. And it was all hers, at a time when women weren’t able to qualify for credit without a co-signer .

The Barbie toy brand announced its 2024 Career of the Year collection with four new dolls in the film industry. These four new Barbies showcase career options in the movie business.

Barbie has been around for 65 years and reached plas-tastic heights. From having movies made after it to being a fashion icon, Barbies just have all the fun. Even the brunette ones.