The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

The collaboration is still at an early stage, with the toy maker also planning to create digital assistants based on Mattel ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Barbie is the superhero the beleaguered toy industry needs right now. The blockbuster hit featuring Margot Robbie as Mattel’s iconic doll has also been a smashing success for rival toymakers ...