When we think of spirits for sipping sans mixer, gin seldom makes the list, and for good reason: most gin is so powerful it overwhelms the palate. Still, given the category’s widespread ...

Beefeater Gin has done it again! Created by Master Distiller Desmond Payne, Beefeater's new "Summer Edition" gin could turn even the biggest gin-hater into a gin junkie. It's made with nine ...

With no shortage of fancy new gin on the market, the latest comes from an unlikely source: Beefeater, maker of the popular London dry and mainstay of spirits giant Pernod Ricard. Beefeater 24 ...

Or as Desmond Payne, the Master Distiller for Beefeater, who has been making high end gins for more than 40 years put it, “Virtually no one drinks gin the way I make it.It’s something you ...

Outrage as 'shameful' Beefeater Gin owner quietly resumes exporting to Russia after pausing shipments from London amid Putin's war. Parent company Pernod Ricard first paused shipments to Russia in ...

Data cited by Pernod stated six in 10 (60%) of UK adults are turning to zebra striping - the act of alternating between ...

Beefeater Gin has overhauled its advertising to focus less on London stereotypes and adopt a “more modern” approach. The Pernod Ricard-owned brand has launched a new “brand world” in co-ordination ...

Use Beefeater London Dry Gin to mix this bold, Red Pomegranate Negroni. Valentine’s Day is coming up soon, so give the holiday a perfect touch by making a drink to please your Galentines ...

Matt Chavez of Ci Siamo on 33rd Street in Manhattan With St. Patrick’s Day celebrations just barely past us and spring in the air now is a great time to shift gears from pubs and beer to ...

Beefeater Gin Launches Installation Outside King’s Cross St. Pancras Celebrating London’s Creative Spirit: Unveiling its latest limited-edition bottle in collaboration with London-based ...