It's a little disappointing that your tires always have to be neutral black. Surely, having tires in a rainbow of colors would grant an even greater degree of personality to your vehicle ...

Narrator: Have you ever wondered why all car tires you see are black? It wasn't always like this. When automakers first started using rubber tires, they were white, the color of natural rubber.

New technology bio-modified carbon blacks can allow the maintenance of tire treadwear and damage resistance, while ...