When PrettyLittleThing unveiled its relaunch under the name ‘A Legacy in Progress’ and Boohoo repositioned itself under the ...

Ultra-low-cost or luxury? The strategic choice fashion brands & clothing companies must make in order to survive the rise of ...

You cannot read everything from a share price of course but it is among the solid indicators of a company’s health and future prospects. Boohoo has fallen from a peak of over 400p in June 2020 to 26p ...

EXCLUSIVE Industry experts have weighed in on the rebrand of Boohoo to Debenhams, with most of them agreeing that you can ...

Boohoo renames itself Debenhams in major revival of former department store brand - The Debenhams name dates back to 1778 ...

The online fashion retailer plans to change its name to Debenhams Group after the successful turnaround of the business it ...

Debenhams, the former department store chain, was bought out of administration by Boohoo - Pietro Recchia/Sopa ...

Boohoo's rebrand follows a huge fall from grace. It had been among the big winners in the online fast fashion revolution - ...

Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner ...

Boohoo Group CEO Dan Finley wants to replicate his success turning around Debenhams within the wider group, which owns brands ...

Boohoo's parent company has rebranded as Debenhams Group as it hailed the turnaround of the department store brand it bought ...

Since acquiring the Debenhams brand in 2022, following the long-suffering department store chain’s administration, Boohoo ...