Anything can be an asset when you view it through the lens of brand identity. When you approach branding with this mindset, ...

Comprehensive brand research was performed to capture these shared experiences and to establish the institution's positioning, voice, and visual identity that are outlined in these brand standards.

The toolkit below is a comprehensive resource for promoting SUNY Cortland's brand and identity in any medium ... recognition and professional appearance. This guide has been developed to help us ...