Comprehensive brand research was performed to capture these shared experiences and to establish the institution's positioning, voice, and visual identity that are outlined in these brand standards.

Establishing a cohesive brand voice is more critical than ever for startups. A consistent brand identity not only resonates ...

Anything can be an asset when you view it through the lens of brand identity. When you approach branding with this mindset, ...

Google uses its brand identity to give its customers confidence that they can expect the same experience regardless of which Google service you use. A brand style guide is a great idea to keep all ...

The toolkit below is a comprehensive resource for promoting SUNY Cortland's brand and identity in any medium ... recognition and professional appearance. This guide has been developed to help us ...