In many organisations, the planning process has moved from a small group of commercially-minded marketers locking themselves away to build global strategic brand plans over the course of a week or ...

In an ideal world the annual brand planning process is a key activity in the pharma business cycle and should be seen as an opportunity for a brand leader or manager to demonstrate what they are ...

In the world today, we are very interconnected. Local brands have a golden ticket to other markets that were initially ...

As the brand celebrates its 60th anniversary, chief brand officer Anuj Bhasin talks about the company’s strategy to win the drinks aisle. Head coach Nick Sirianni of the Philadelphia Eagles is ...