Accent colors can be used in addition to the primary color for multi-faceted projects or publications. When using colors in digital application, be mindful of accessible color combinations. Brandeis’ ...

Visual elements like colors, fonts, and graphics are the building blocks to our brand story and personality. The pages in this section provide guidelines for each. The Northwestern brand has a number ...

Northwestern’s typography is flexible enough to meet a wide range of situations and requirements. Our brand fonts are licensed. The university has a limited number of licenses; Global Marketing works ...

Color psychology is often the first layer of interaction between a business and the public.” - Darren GauntCOVINGTON, LA, UN ...

In the sections below and in The New School Brand Standards Manual, you’ll find our bespoke font, color palette, and design systems that ... Standards Manual and our File Naming Conventions Guide for ...