One of the easiest ways to scale your business—and earn more revenue with less effort than it takes to build new products—is to work with channel partners. Doing so allows you to offer new products ...

Marketing Plan Definition: The written document that describes your advertising and marketing efforts for the coming year; it includes a statement of the marketing situation, a discussion of ...

Being in touch with the present-day digital trends, it's a known fact that social media marketing is a mighty tool for achieving business goals. It opens the gateways to connect with an array of ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

This week, we turn to the nuts and bolts of marketing: what options do you have? How do they work? And most importantly, how ...

Thinking about restaurant marketing? It might seem like a lot, but by focusing on some core principles, effective restaurant ...

Customer churn is a top concern for any business—but especially B2B firms. If you aren't able to get on top of customer retention, your bottom line can be completely devastated. The best way to reduce ...