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A plan outlines what you want to achieve with your content marketing efforts – building brand awareness, increasing leads, or ...

A plan will help you track your results and measure your ROI from each strategy you try. Here is a quick guide to getting the most out of your mix of marketing strategies: For more on building ...

You wouldn't build a house without a blueprint ... Consider a profitable bonus plan (if Mary's marketing project saves the company $5k, she gets a $2k bonus, for example) or variable pay to ensure ...

A decent strategy will keep your clients from running into the arms of a competitor for a while, but a top-notch retention plan will inspire your customer base, solidify loyalty, and create buzz ...

Thinking about restaurant marketing? It might seem like a lot, but by focusing on some core principles, effective restaurant ...

This week, we turn to the nuts and bolts of marketing: what options do you have? How do they work? And most importantly, how ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...