CeraVe, a dermatologist-recommended skincare brand, aimed to become a cultural icon without compromising its core values by creating a link with actor Michael Cera and releasing an unannounced Super ...

“Take anything that’s oily, like a lotion, and just do this,” he squirts out a dollop of CeraVe lotion onto the scratches and begins to rub it in using two fingers. He then polishes the ...

CeraVe, the skincare brand owned by L’Oréal, developed a multi-stage campaign in anticipation of Super Bowl LVIII, earning nine billion views before the game’s actual airing. More specifically, it ...

Last year, CeraVe enlisted Michael Cera and numerous influencers to spark ... also created romcom and soap opera spoofs to promote its products.

I love the under-$20 CeraVe Moisturizing Cream for my sensitive skin. As someone with dry skin that gets irritated easily, I have to be careful what products I use on my face. I also have rosacea ...

Tom Allison, a cofounder and the senior vice president of global professional marketing of CeraVe, discusses how ... how the brand has gone to moving its products up from the bottom drugstore ...