Coca-Cola’s biggest challenge in greening its operations is its own global marketing strategy "But Coke’s single largest contribution to climate change comes from its refrigeration equipment" ...

While Coca-Cola’s strategy to raise prices and enhance marketing deviates from competitors, including PepsiCo, which has paused price increases, it appears to be working for the iconic beverage ...

PepsiCo Inc. PEP and Keurig Dr Pepper Inc. KDP are the key competitors of Coca-Cola. PepsiCo’s marketing strategy continues to play a pivotal role in reinforcing its brand equity and expanding ...

Coca-Cola's 30-year partnership with the Essence Festival of Culture is a prime example of cultural marketing that ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

The Coca-Cola Company KO is steadily reshaping its global bottling footprint through a long-term refranchising strategy that shifts bottling operations to local partners. This asset-light approach ...

Coca-Cola a dividend growth machine. Coca-Cola's many strengths include its iconic brands, massive distribution network, huge marketing budget, and its size (which allows it to swallow up smaller ...

Coca-Cola's many strengths include its iconic brands, massive distribution network, huge marketing budget, and its size (which allows it to swallow up smaller competitors with hot new products).