Smart business leaders weigh a number of variables before settling on a package, from color and composition to shape and size ...

Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like ...

Color and typography – the visual design elements in packaging are crucial for its success. Tips to improve your packaging design The factors that determine good packaging design (see above ...

Similar types of products will often adopt similar packaging color and design. Black, silver and gold are often used for luxury products. White is a popular color for packaging cleaning products ...

The Hottest Packaging And Color Trends You'll See Everywhere In 2022 - 12/02/2021 Just as we saw at the close of 2020, the collective challenges faced by society have had an interesting impact on ...

Using psychology in packaging and product design isn't limited to big-name companies. Apple doesn't have some exclusivity agreement with the color white, after all.

Diamond Packaging won five awards in the 32nd Annual FSEA Gold Leaf Awards Competition which showcases foiling, embossing, ...

Inspired by its island home, Highland Park has reimagined the packaging of its single malts through a contemporary color palette that reflects the Orkney landscape. The new packaging will be ...

Sussex, Wisconsin-based Color Ink began as a commercial printer more than three decades ago, but after seeing local companies turning to outside graphic design firms to develop their packaging ...

Summit Brewing’s Nialas non-alcoholic craft beer line uses an adventure-themed packaging design to connect with active ...

Kraft Singles last had a logo change in 2018 and first approached design agency Jones Knowles Ritchie in 2022 for the new look, according to JB Hartford, the agency’s creative director.