Enter: root cover-up, a genius little invention that covers ... into your hair with your fingertips or a comb. Try the Color Wow Root Coverup Powder or Truhair Color & Lift Hair Powder.

Until that day comes, coloring your hair is the best way to cover up your ... When your roots start to show, you might be tempted to try at-home color kits, but Stephanie Brown, Master Colorist ...

Unless, of course, you've found a great root cover up. Today's deal is 50 percent off Color Wow bundles including root cover up and hair gloss treatment from Federici Brands. Usually, one of these ...

Says Rio of the stuff: “My mom’s experience with the Color Wow was major. Within seconds, her bright-gray roots were completely and totally concealed, with no evidence that they ever existed.