Enter: root cover-up, a genius little invention that covers ... into your hair with your fingertips or a comb. Try the Color Wow Root Coverup Powder or Truhair Color & Lift Hair Powder.

Sprays are highly convenient and quick to apply, but can leave hair looking stiff, since you’re essentially coating the hair with a residue of color. When it comes to a root touch-up ...

the first powder root cover-up, the first anti-humidity product and the innovative practice of brand-centric product positioning. Another secret to Color Wow’s success is being able to keep ...

Color Wow has teamed up with Jennifer Lopez’s hairstylist to ... taking the foam along the hair from root to tip. Of course, the one place we want the most amount of volume is in the roots ...

My hair looked and felt great and the color was immediate! No patches or uneven areas.” Why We Love It: Clairol’s performance earned this root touch-up a perfect score (five stars) across each ...

While soaking, I tie it all up in an old T-shirt and… that’s it. However, when I heard about the new Curl range from Color Wow, I was intrigued ... through from root to tip effortlessly ...