It got kid kids to love us. That's because despite the obstacles Goldfish crackers faced—plateaued penetration! Portfolio architecture! Undifferentiated RTBs!— we made every decision in the journey ...

the brand is selling Butterbeer Goldfish, and we had our wands (and hands) at the ready to get a first taste. The crackers, which are described as butterscotch-flavored baked grahams, aren't your ...