Twitter used to provide CSV exports of your data, now it's all in machine-readable JSON. How can you use it in Excel?

Head or body, Mueller explains that Google can read both just fine. JSON structured data can be inserted in the head as well as the body of your pages, Webmaster Trends Analyst John Mueller ...

Today, JSON is the universal standard of data exchange. It is found in every area of programming, including front-end and server-side development, systems, middleware, and databases.

According to the official JSON-LD website: “Data is messy and disconnected. JSON-LD organizes and connects it, creating a better Web.