But shopping for eye makeup can be really overwhelming to the average shopper. How do you choose between a $50+ palette at Sephora and a similar option for under $10 at the drugstore? Eyeshadow ...

We consulted multiple makeup artists and beauty enthusiasts for their go-to palettes; below, their favorites, from a $3 drugstore find to an “investment” option you’ll reach for every single ...

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I have to say, for a drugstore palette, this is really exciting. I've been shopping at the drugstore for makeup forever, since I was maybe, like, 14, 13 years old, and I don't think I've ever seen ...

Bella Hadid is the ultimate beauty muse. From the runway to the cover of magazines, she always puts on a makeup masterclass. However, once she's away from the blinding lights of the catwalk, the ...