e.l.f. Cosmetics has partnered with Roblox to create an online game — e.l.f. UP! — that foster's entrepreneurial spirit among Gen Z users. Here's the scoop.

The Boy Meets Girl and House of Blueberry collection will be available for purchase in House of Blueberry’s shopping experience on Roblox and will retail from 65 to 85 Robux (less than $1 per item).