It’s a tale as old as time: Pepsi releases a new flavor, then Coke follows suit with a flavor launch of its own. But, in a world with Coca-Cola Freestyle ... for $6.99 per bottle, with each ...

In the early 1990s, a 300ml bottle of cold drink was priced around Rs 10. But as the competition intensified, both Pepsi and Coca-Cola aggressively slashed prices, with some variants being sold ...