BuzzFeed deputy shopping editor Elizabeth Lilly specializes in hunting down affordable alternatives to expensive beauty ...

This foundation will help you achieve a flawless glow. It’s not just makeup; the e.l.f. Halo Glow ... Gives a Dewey shine as expected! Elf does it again,” a third shopper wrote.

Even if you’re much better at timekeeping than me, you’ll probably still know the frustration of looking in the mirror at 2pm ...

If your girlfriend or wife loves makeup products, we have a few gift suggestions for you. Elf Cosmetics is coming up with ...