Elon Musk is adding another venture to his already crowded portfolio. On Friday, the xAI CEO announced plans for a new company he's calling "Macrohard"—a name Musk described as tongue in cheek but attached to a most serious project.

Elon Musk’s xAI launches “Macrohard,” a tongue-in-cheek yet real AI software venture aiming to simulate Microsoft-like firms entirely with artificial intelligence.

Elon Musk has created a new company, Macrohard, an AI start-up that aims to compete with Microsoft's influence in technology domain. The name is a cheeky play on Microsoft, an overt sign of competition.