We’ve laid out everything you need to know about the ... bunch of merchandise sold online to accompany the “this is fine” meme. One website sold stickers, sweaters with the dog’s face ...

This is fine does not mean this is fine ... It’s a basic human [feeling], “Well, what are you going to do?” Why do you think meme is only the first two panels and not the full comic?

Memes rarely endure. Most explode and recede at nearly the same moment: the same month or week or day. But the meme best known as “This Is Fine ... things are going to be okay,” the ...