H&M Is Tapping AI Models. Here’s Why It Could Be Problematic
The response has been expectedly mixed. While some AI enthusiasts are excited about the possibilities of the technology ...
Look Again: That H&M Model Showing Off a New Look May Be a Digital Clone
The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.
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H&M to use digital clones of models in ads and social media
Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the AI doppelgangers in some social media posts and marketing in the place ...