You know that hair product you have that leaves your mane smelling like luxury and always gets you compliments? Whether it's ...

"Americans are heavy users. Their consumption of perfume is significantly higher than the global average," said Sabrya Meflah, president of IFF's fine fragrance business unit. "They have three to ...

Henry Rose, the genderless fine fragrance brand founded by Michelle Pfeiffer, just launched its latest scent, and when I say "just," I mean it. It went live today, but it won't be available to shop ...

But now, the world of fine fragrance is expanding into the car space, and what was once an overlooked functional product is ...

In 2024, our noses had a field day. The rise of Fragrance TikTok made people dive into niche scents and rediscover old gems. More fashion brands and celebrities have launched extensions of themselves, ...

“Each of these is a more fine fragrance approach to everyday household chores because they approach the scent experience from more of a typical perfume lens,” she says. In particular, Dedcool ...

To mark the breakthrough launch, Moroccanoil has signed American actress Adria Arjona as the muse for L’Originale Eau de Parfum’s advertising campaign.

Scientists discover a surprisingly pleasant fragrance emitted by ancient Egyptian mummies, defying expectations and offering ...

Here at Post Wanted, we love dupes. In 2023, Target launched fine’ry., a perfume line with spot-on dupes for expensive scents from luxury labels. Last year, Bath & Body Works is getting into the ...

Peach Infusion, Watermelon Freeze, Cherry Spritz, Cocoa Velvet and Purple Patchouli, an Asda exclusive, join the range that ...