It was a brutal lesson, but Hyundai's U.S. CEO John Krafcik says the company learned "why you don't do badge engineering." Needless to say, the plug is being pulled on the Hyundai Entourage later ...

While it may just seem like a simple "H" at first, the Hyundai logo actually has a clever hidden meaning - and people can't ...

Late last year, the Korean business newspaper Pulse reported that Hyundai could stick its badge onto a GM-made electric pickup, in what seems to be a bilateral badge-engineering exercise.

The Hyundai badge on the new 2021 Elantra’s nose is about seven inches wide, give or take. It’s a big badge for what’s a big deal of a car, and one Hyundai is understandably proud of.

The Hyundai badge on the new 2021 Elantra’s nose is about seven inches wide, give or take. It’s a big badge for what’s a big deal of a car, and one Hyundai is understandably proud of.

‘Does having the Hyundai badge on the premium vehicles sell more vehicles, or does it restrict us from selling more vehicles?” Despite that, it seems the most recent conversation in Las Vegas ...