IWC Celebrates 10 Years with Mercedes-AMG Petronas Formula One Team, Unveils Hot Pink Strap to complement last year's Petronas green soap and to celebrate the second Miami Grand Prix.

Now plenty of high-end watch brands have a rubber-strap reference, from Patek Philippe - which offers models in "composite" straps - Richard Mille and IWC Schaffhausen, to Chanel and HermEs.

Swiss watchmaker IWC has revealed a watch with a glowing ceramic case, plus a fully-illuminated dial and strap. It’s called the Ceralume, and although this is only a concept for now, it shows ...

Welcome to Watch Guy Watches, GQ’s monthly curation of high-end timepieces for the true watch nerds among us. This February, IWC’s shock-absorbing watch gets a makeover; Parmigiani combines ...

Want to turn your regular timepiece into a smartwatch? There's a strap for that. Watch maker IWC has revealed a smart strap upgrade for its Schaffausen watch, adding fitness tracking and internet ...

IWC Unveils the Big Pilot’s Watch Shock Absorber XPL Toto Wolff Limited Edition: Doused in the Mercedes-AMG Petronas F1 Team's emblematic hue.

IWC Schaffhausen, a Swiss luxury watch maker, unveils a new device that works when attached to the strap of the company’s traditional timepieces. Aptly known as IWC Connect, the new device has ...

5 Best Watch Releases for the Year of the Dragon: From Jaeger-Lecoultre, Blancpain, IWC, Piaget to Franck Muller.

Watches Four Insane New Watches on Every Serious Collector's Radar Including the craziest IWC pilot’s watch you’ve ever seen.