From 2009 to 2013, the three-month penetration of Jacobs Cream Crackers fell from 25% to 19% within the category [Kantar Worldpanel 2013], while the Jacobs Biscuits for Cheese selection went from 24% ...

If ever there was a tasting to look forward to — and to return to over and over — it has to be cheese crackers. Salty, tangy, crispy and crunchy, crackers made with cheese are the kind of ...

The idea is to position Jacob’s range of crackers, which include a variety inspired by the flavours of artisanal Italian bread, as a lighter alternative to eating sandwiches at lunch time.

A whopping 24 million packs of Jacob’s cream crackers are sold each year, with another 3.3 million packs of biscuits for cheese selling over the same period. Employing around 500 staff ...

When in doubt, always go with cheese and crackers. There's a cheese for every cracker, and vice versa. What's more, there are ...

In 1998, the team at Euro RSCG Wnek Gosper were given the task of halting the longterm decline in brand share of Jacob's Cream Crackers (JCC ... Coupled with the declining number of traditional cheese ...

A whopping 24 million packs of Jacob’s cream crackers are sold each year, with another 3.3 million packs of biscuits for cheese selling over the same period. Employing around 500 staff ...