The company reported a 12% rise in consumer sales, outperforming both a 1% drop in the global toy market and the sales performance of its rivals.

Lego saw revenue jump is 2024 as competitors including Mattel and Hasbro reported sales declines. The Danish firm proved popular among adults.

Lego reported strong sales growth for 2024 as more shoppers snapped up its colourful plastic brick construction sets and the toymaker said it was taking market share from rivals.

Lego A/S grabbed more market share from its biggest competitors last year, cementing its positions as the world’s largest toymaker, after revenue grew to a record.