That's true of this year's TV lineup too (see the rise of 8K), but LG's latest OLED ... the OLED display is rolling up around a central spindle, much the way you'd roll up a projector screen.

There are some practical uses for the carrying strap too, and LG showed at CES how the portable TV could be hung up and used as a ... a stand that you can use to roll the TV around and display ...