Los Angeles Lakers forward LeBron James is no stranger to the highlight reel, and proved again, as he has all season, that he's still an explosive player. He displayed his athleticism, despite his age,

LeBron James made a subtle but symbolic change ahead of the Los Angeles Lakers’ 134-127 win over the Memphis Grizzlies on March 29 — one inspired by teammate Austin Reaves. In an effort to shift momentum after a rough stretch and a shocking loss to the Chicago Bulls two days earlier,

Los Angeles Lakers star LeBron James has partnered with Barbie to create his very own Barbie doll as part of Mattel's 'Kenbassador' series of male role models.

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle. Mattel has announced the release of a new Barbie in Mr James' likeness, making him the first professional male athlete to be honoured as a Ken doll.

Watch out, Ken. LeBron James is moving into the Barbie universe as Mattel prepares to launch a new doll in the likeness of the NBA great.

LeBron James serves as the inspiration for Barbie’s first installment of the brand’s Kenbassador series, featuring a range of inspiring figures who’ve left an indelible impact on the culture. The Kenbassador initiative celebrates Barbie ’s best friend ahead of Ken’s 65th anniversary in 2026.

LeBron James made history as the first professional Ken doll. Maybe we should stop with one given the whopping price for the Lakers superstar's twin.

There’s no shortage of celebrities who have gotten the Barbie treatment, from Mariah Carey to David Bowie and so many more. But in a move that unites the worlds of basketball and doll collecting, Mattel has unveiled a special-edition LeBron James Barbie — officially the brand’s first-ever pro athlete Ken.

NBA superstar LeBron James is the first professional athlete to be immortalized as a Ken doll by toy company Mattel. The LeBron James Kenbassador doll, produced in partnership with the LeBron James Family Foundation,