Jamie Carragher moans Liverpool's club crest 'doesn't look right' alongside other European clubs, as ex-defender calls on the Reds to revert back to their 'proper bad…
Liverpool have not used the shield logo on their kits since they opted to use the Liver Bird logo during the 2012-13 season, ...
Creative Review1mon
Liverpool FC celebrates the liver bird in refreshed identity
Liverpool FC is pushing the liver bird – a mythical creature associated with both the city and the club – to the forefront of its visual identity. At the heart of this is the bird-shaped emblem, which ...
Marketing Interactive20d
Liverpool FC inks US$77m-a-season kit deal with adidas
Don't miss: Liverpool FC takes flight with new look inspired by iconic Liver bird Most recently ... design changes to a number of club-related logos, including LFC Foundation, the club’s ...