If it feels like every week there’s a new product going viral on TikTok making a play for your hard-earned pennies – well, that’s because there is. The beauty industry is a big business ...

Beauty is one of the biggest categories for dupes and one of the newest brands to enter the dupe ... to some of the most ...

An uplifting scent with notes of orange blossom, jasmine and of course spicy pink pepper. This smells like your gold ...

The beauty brands are also joined by Armani, as consumers search for cheaper alternatives with as similar an impact as the ...

Though it was more expensive than I could afford ... try to replicate C E Ferulic’s potent ingredient makeup. There are already many “dupes” for C E Ferulic, as a quick prowl through Reddit ...

Just like how people know that a store-brand cereal isn't actually Cheerios, beauty consumers can often tell the difference between a dupe and the real deal. With the two products coexisting for ...

The range is called DOOP because all the products in it are dupes for more expensive ... shelves of the beauty aisle on March 20, featuring products that are great dupes of brands including ...

However, Primark's 'viral' dupe, which is more than £20 cheaper than the original may be giving the brand a run ... review very affordable makeup and not just the expensive items - thank you." ...

The Dyson Airwrap and Supersonic are still at full price for the time being, but a few of their dupes are on sale. Amazon's Big Spring Sale is here, bringing with it a handful of beauty tech deals.